THE PROBLEM

Customers only view 1-800 Flowers as a place that sells flowers, but they don't know about the services and programs of support they provide.

THE Solution

Improve brand awareness and strengthen customer relationship by sharing a heartfelt story and show they are there to support consumers through every step of the way.

Background

Flowers help people communicate their feelings when word can’t. Whether it is to celebrate a milestone, to tell someone you love them, or to celebrate someone's life and after life.

TARGET AUDIENCE

Ages 25-30
College education
Recognize the brand as a flower company
Value brands that share same moral and emotional values
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credits

Art Direction and Copywriting by:
Anika Jop & Sam Talanges

SOCIAL media

Instagram reel to share a sneak peak of our campaign video and lead people to the resources available from 1-800-Flowers.