COLAB
OWN THE HUSTLE
BACKGROUND
Many people aren’t familiar with the idea of dry shampoo and don’t know how it works. COLAB provides an easy and effective alternative to washing hair without the use of water when there is no time to do so.
DISCOVERY
Women who work or simply have a busy lifestyle are always looking for something on the go because they value their time. COLAB provides a convenient solution to dirty hair so that they don’t have to sacrifice their time in order to have good hair. They can use their dry shampoo whenever and wherever they want.
EXECUTION
In order to show the benefits and functionality of COLAB dry shampoo, we created the “Own the Hustle” campaign. A campaign that shows how you can take a shower anywhere you want. Just simply spray, brush, and go!
CREDITS
Collaboration with Sydney Lane & Mai Nguyen