Advil is one of the most popular brands of ibuprofen but with so many off-brand options on the market people have forgotten why it's the best.
THE Solution
Show how effective and reliable Advil is by personifying it as the one who will help you fight pain; bringing trust and relief to consumers.
Background
People call ibuprofen Advil because they know that it is the reliable brand when it comes to pain relief. We wanted to show how sometimes it might feel like you are getting haunted by pain.
Target Audience
Ages 18-24 College education Call ibuprofen "advil" but still buy off-brand
sOCIAL MEDIA
Three social media short videos to give the audience a sneak peak on the story about their smelly co-worker.
cREDITS
Art Direction & Copywriting by: Anika Jop, Juliana Rabban & Annabelle Saco
