DUOLINGO
IF WE DON'T, WHO WILL?

THE PROBLEM

People keep complaining about the notifications they get from Duolingo to complete their daily lesson. But how are you supposed to learn a new language if you don't practice?

THE Solution

Show the benefits of having that reminder while playing around with the memes created about Duo being a stalker.

Background

Long format stories of two different people being haunted by Duo in order to get them to complete their lesson.

Target Audience

Ages 18-20
College education
Know about the Duo lore
Interested in learning a new language

cREDITS

Art Direction & Copywriting by:
Anika Jop, Sydney Lane, Mai Nguyen & Juliana Rabban
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